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George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of his work is the ultimate form of clear, precise, eye-popping communication.

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Author: George Lois
Number of Pages: 224 pages
Published Date: 27 Oct 2015
Publisher: BIS Publishers B.V.
Publication Country: Amsterdam, Netherlands
Language: English
ISBN: 9789063693992
Download Link: Click Here
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